Cross-Selling Success (Ford Harding)
ISBN 1-58062-705-6.
Cross-Selling has been a buzz word of fee-earners and those who manage fee-earners for the past few years. Many firms implement systems only to see them fall by the wayside, as they tend to be over complicated with too many pieces of information required in situ for them to work. This book not only gives tools for successful Cross-Selling it is also a great read and I highly recommend it.
Back to "books we like"...