In the Words of Great Business Leaders (Julie M Fenster)
ISBN 0 471 34855 4.
Where better to get advice than straight from the mouths of the Great Business Leaders? This book gives the reader a thumbnail sketch of some of the best known entrepreneurs the world has ever seen, and better still provides an insight into how they got to where they ended up, in their own words. You can hear screen legend Mary Pickford on Independence and Principle as she fought for both herself and the financial security of actors of her generation; Andrew Carnegie on Focus, Deal-making and Closing when he shook on a landmark deal that changed his fortunes; and John D Rockefeller on Leadership and Flexibility, telling us that the former is about patience and courage and the latter means your plans will have to bend to what's coming, no mater who you think you are. Nothing goes into too much depth - but it might inspire you to find out more - so this is a book you can dip into a page or two at a time. There are many great quotes from names you will instantly recognise: "Make a good product at a fair price - then tell the world", William Wrigley Junior; "I never found that pay alone would either bring together or hold good men", Harvey Firestone; "Think small and act small, and we'll get bigger. Thank big and act big, and we'll get smaller.", Herb Kelleher. You will enjoy this book from cover to cover, whether you read it that way or not, and when you get to page 341 you'll read one of my favourite quotes, perfect advice for pitching: "Mix your knowledge with imagination and apply both". Absolutely.
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