BAM Nuttall Limited is a construction and civil engineering company headquartered in Camberley, United Kingdom. It has been involved in a portfolio of road, rail, nuclear, and other major projects worldwide.
A development need for sales training was identified and following a detailed review of our self-assessment Rainmaker questionnaire, which showed only half of the 20 delegates admitting to enjoying selling, we designed an event aimed at providing some of the skills and behaviours of the Rainmaker.
Nick McCormick, Director of Strategic Accounts and Marketing, and 19 of his team had a morning of learning, covering:
Sales Solve Everything; Attitude, Approach & Action
- Learn to love selling
- The hard sell and the never sell
- How to get out of the friend zone
- From the bar to the boardroom
Chemistry Matters; How To Advance The Client Meeting
- Create rapport with the emotional connection
- Be curious, ask brilliant questions
- When to pitch and sell
- Be creative: Begin with the end in mind
what the client said
At our first team awayday in a while we wanted to get everyone together, of course. In addition, I was keen do something motivational and challenging, that would blow the cobwebs away and switch our new team onto the essentials of relationship building with our clients. That’s certainly what happened on the day; and we will continue with more events throughout the year.