Common Sales Mistakes and How to Fix Them

Do you like being sold to? Most of us would say no to that, while knowing all business development activity is a sell, whether asking for follow up at a networking event or pitching a multi-million pound deal.

Many unwittingly commit the common crimes that turn the other party off, so this 90 tells you what they are and, more importantly, tells you exactly what to do to stop making them!

  • The hard sell, too much logic, taking positions, applying pressure
  • Listening, the emotional connection, underlying interests, planning the process
  • Your sales style, and elegant persuasion

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